Refining Short-Video Skills to Empower a New Era of Market Outreach

To enhance the comprehensive capabilities and expand the promotional skills of the sales team, the company organized a specialized training program on short-video production techniques. The instructor focused on practical skills such as on-location shooting, composition, camera movement, and framing, sharing useful tips on close-up shots at varying distances and scene composition. The training also provided a detailed introduction to mainstream editing software including Jianying, Bijian, and DaVinci, covering basic operations from material trimming and subtitle insertion to soundtrack selection and color grading, with step-by-step demonstrations. The instructor also exchanged insights and discussed common editing challenges with the participants. After the sessions, trainees practiced with real-world materials, effectively improving their short-video production capabilities.

This training strengthened the team’s overall short-video creation foundation, empowering sales staff to promote the company and its products through short videos, and leveraging new media tools to steadily boost sales performance.