Zero Tolerance for Fakes: Safeguarding Innovation & Market Integrity

Amidst fierce market competition, Amico has seen its brand recognition and market share grow steadily, thanks to its superior product quality and strong reputation. However, this success has attracted malicious actors—counterfeit products bearing Amico's brand continue to flood physical and online marketplaces, while unfair competition and trademark infringements persist. These violations not only damage the company's brand and financial interests but also jeopardize consumer rights.

In response, Amico maintains a zero-tolerance stance, combating counterfeiting and infringement through civil litigation, criminal complaints, and administrative actions to uphold fair market order.

From January to May 2025, Amico:

Investigated 8 counterfeit cases, uncovering 754 fake products

Transferred 2 cases to market regulators and police for further action

Filed 27 civil lawsuits against e-commerce platforms for trademark abuse, with 10 cases already resolved

Amico’s proactive enforcement serves as a shield, protecting both its brand integrity and consumers' rights. Moving forward, Amico remains committed to safeguarding innovation and fostering a healthy, counterfeit-free market.